617-227-8800  |  ENROLL  |  LOG ON
TRAINERS
AJ Wilcox

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Amanda Milligan

Amanda Milligan is the Marketing Director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike build backlinks, brand awareness, and organic traffic with content. Throughout her content marketing career, she’s directly managed the creation of 200+ content campaigns and led the strategy for 20+ clients. She hosts Fractl’s Cashing In On Content Marketing podcast and has spoken at the 2019 SMX Advanced conference and at Pubcon Pro Las Vegas 2019. Her content marketing advice has appeared in Forbes, Entrepreneur, TechCrunch, Moz, The Next Web, Content Marketing Institute, Contently, SEMrush, MarketingProfs, and more.

Andrew Tarvin

Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a ‘Visionary Under 40’ by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.

Andy Crestodina

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner

Ashley Faus

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.

Ayat Shukairy

Ayat Shukairy Co-Founder Invesp, CRO Queen. Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

Bernard Huang

Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.

Brandon Andersen

Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, “What content should I write next?” Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He’s a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.

Byron White

Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron’s currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he’s not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturday’s in New England, even with extreme weather conditions.

Chris Silver Smith

Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.

Dennis Yu

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Elisabeth Willits

Liz is a content marketing expert who teaches more than 100,000 businesses and entrepreneurs how to successfully power their email marketing on a daily basis. At AWeber, one of the world's leading email marketing and automation platforms, Liz develops engaging content marketing campaigns, writes popular blog posts, creates free and paid courses and products, and produces high-converting landing pages. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. An email marketing fanatic, she’s constantly scouring the email data of the “best of the best” to discover the secret behind the world’s top-performing email marketing campaigns.

Glenn Hughes

Glenn Hughes has been a professional producer, videographer and editor for close to twenty years and has worked with clients worldwide. As a Video Producer at B2B company, Gordian, Glenn has coached everyone from the company President and Executive Team to Sales and Customer Service Reps on how to effectively create their own internal communications and external marketing videos with smartphones and webcams. As a result, Gordian now produces more selfie videos than any other kind.

Holly Homer

Holly has been blogging for 12 years. That seems like a simple path, but “blogging” included about 18 different websites and projects that all lead to what she is doing today. Holly’s main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

Joanna Wiebe

The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and the cofounder of Airstory writing software. Companies like Google and events like CTA Conf regularly invite her to teach conversion copywriting to their audiences. And with 50,000+ subscribers - plus clients ranging from Nectar to Pluralsight - she lives to do the work… teach the work… and always be optimizing.

Josh Bernoff

Josh Bernoff is the author of "Writing Without Bullshit: Boost Your Career by Saying What You Mean" (HarperBusiness, 2016). The Globe and Mail called it “a Strunk and White for the modern knowledge worker.” He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller "Groundswell: Winning in a World Transformed by Social Technologies" (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book "Truth and Influence" is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Judi Fox

Judi Fox has generated over 5 million views on LinkedIn in the last 2 years, and is featured in Inc Magazine, CEO Magazine, Vidsummit, Video Marketing World, People of Video, Top 100 Marketing Podcasts and more. With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days with press features in Forbes, BBC News, and Thrive Global.

Justin Andrews

Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.

Larry Kim

Larry Kim is the founder of WordStream, the world's largest PPC marketing software company managing hundreds of millions of dollars of ad spend for thousands of companies world wide. His free tools for AdWords, Facebook Ads and keyword research have been used by millions of marketers. The company employs over 200 people and has been on the Inc 5000 list of fastest growing companies in America for 5 consecutive years. He won the top search marketer of the year awards from PPC Hero, Search Engine Land and the US Search Awards. Larry is the CEO of MobileMonkey, a chatbot/AI start-up.

Lindy Roux

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding, and analytics. She has led a broad range of engagements including enterprise-level websites, e-commerce sites, experiential microsites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Management (DAM's), e-commerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris, and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma, and consumer retail brands.

Melissa Sciorra

Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.

Neal Schaffer

Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata. Pawan is a regular speaker at technology, entrepreneurship, and marketing events such as American Marketing Assocation (AMA), SXSW, TiE-Con, Gilbane, and Content Marketing World. He also has taught courses on content marketing through the University of Western Ontario, MarketingProfs, Ohio University, and the Online Marketing Institute, and blogs for Content Marketing Institute, Huffington Post, Boston.com, CMO.com, and Forbes among others. Prior to Curata, Pawan held research and engineering positions at Microsoft and Google. Pawan earned his S.B. and M. Eng. in Computer Science from MIT.

Sarah Burt

For the past decade, Sarah’s helped brands big and small, from tech giant IBM to the local plumber, tell their stories and create strategies for customer-driven content.