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CONTENT MANAGEMENT MODULE SUMMARY

To fully leverage your newly found wisdom and soundly recharged wisdom from the program, you’ll need a solid process to create content, optimize it for readers and the search engines, distribute it to the right people at the right time, and track the performance along the way. We know your budget and resources vary considerably, so we’ve included a guide that covers all the possible content workflow management bases, ranging from solopreneurs to small teams and enterprise solutions.

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Who are your instructors?


Byron White

Andy Crestodina

Glenn Hughes

Melissa Sciora

How long will this module take to complete for the certification?

Read MasterClass Book Chatper 6: Content Management30 Minutes
Watch Content Management MasterClass Overview30 Minutes
Watch Content Management Workshop Webinar3 Hours
Watch 3 Bonus Training Videos2 Hours
Review Templates/Samples/Guides1 Hour
Study and Take Content Management Quiz1 Hour
  
TOTAL MODULE HOURS8 Hours
(Watch videos in 2X speed if you're short on time')
Read Chapter 6: Content Management30 Minutes
Watch MasterClass Overview30 Minutes
Watch Workshop Webinar3 Hours
Watch 3 Bonus Videos2 Hours
Review Templates/Samples/Guides1 Hour
Study and Take Quiz1 Hour
  
TOTAL HOURS8 Hours
(Watch videos in 2X speed if you're short on time')

CONTENT MANAGEMENT MODULE TEASERS AND TAKEAWAYS

What’s is the most common team size for content marketing success?

Kapost, maker of a content marketing platform for large companies, asked more than 500 marketers how many people at their companies are assigned to support content marketing. More than 90 percent of respondents said 10 or fewer. The most common team size was two to five members. Fewer than 20 percent of content marketing teams comprise six or more people.

What’s are the key team members you need for content marketing success?

You’ll learn the answer to that questions depends on many factors like your staffing budget, marketing goals, state of your marketing efforts and activity, brand recognition, authority status on the web, difficulty to capture organic market share and many more variable. Here’s a quick take on the most common team size based on the budget you have:

  • < 100k Yearly Marketing Spend
  • 1. Digital Marketing Manager
  • 2. Marketing Support Specialists

You’ll need a captain of the ship well versed in the digital tactics and tools required for success. And a marketing specialist that can follow the GPS to get the right content out to the right people at the right time.

What are the best content management and workflow tools?

So many choices, so little time. Look for WriterAccess team members to help you make the selections you need to keep the workflow going and content assets flowing to readers and fans.

So many choices, so little time. Look for WriterAccess team members to help you make the selections you need to keep the workflow going and content assets flowing to readers and fans.

ENROLL FOR FULL ACCESS—IT'S FREE!