Let’s face it. You need to get the words out and the leads and revenue in when it comes to content marketing. But reaching prospects and customers orbiting at high speeds is challenging, to say the least. Learn the 3 essential content distribution channels in this module: Paid, Owned, and Earned. Discover the “Unicorn Marketing” methodology pioneered by Larry Kim and how to find your best content worthy of paid amplification, in a sea of donkey’s. AJ Wilcox and Dennis Yu will step you through the secrets of LinkedIn and FaceBook paid advertising. Get all that and a lot more in this module, led by a big roster of the best content distribution and amplificatrion trainers, speakers, and experts.
Who are your instructors?
How long will this module take to complete for the certification?
|Read MasterClass Book Chatper 4: Content Distribution||30||Minutes|
|Watch Content Distribution MasterClass Overview||30||Minutes|
|Watch Content Distribution Workshop Webinar||3||Hours|
|Watch Facebook Paid Advertising Workshop||3||Hours|
|Watch LinkedIn Paid Advertising Workshop||3||Hours|
|Watch 6 Bonus Training Videos||3||Hours|
|Study and Take Content Distribution Quiz||1||Hour|
|TOTAL MODULE HOURS||15||Hours|
|(Watch videos in 2X speed if you're short on time')|
|Read Chapter 4: Content Distribution||30||Minutes|
|Watch MasterClass Overview||30||Minutes|
|Watch Workshop Webinars||3||Hours|
|Watch Facebook Webinar||3||Hours|
|Watch LinkedIn Webinar||3||Hours|
|Watch 6 Bonus Videos||3||Hours|
|Study and Take Quiz||1||Hour|
|(Watch videos in 2X speed if you're short on time')|
What is owned media?
Owned media consists of the content you create and publish on a channel you own. This includes infomational content on your website like your blog, tip and advice centers, FAQ sections, resource centers,and more. The owned media channel also includes email communication, and all the social channels you select and choose to manage.
What is paid media?
Paid media is the simplest to understand of the three channels, consisting of any marketing that you pay for. Traditionally this would include TV adverts, radio spots, and print advertising. But all ths social channels and search engines are now in play, and the ability to target audiences and reach your tribe is simply awesome. While impossible to cover it all, you’ll get the core essentials with a few of the paid channels in this content distribution module.
What is earned media?
Earned media consists of all the content and conversation around your brand or product that have been created by somebody else and published somewhere other than your owned channels. Thought leadership also is lumped into earned media via guest blog posts or articles you or your team members publish on the web or in print, and you’ll learn a few of the essential do’s and do not’s in his module.
What is the best content tone and voice to use with different social channels?
Every social platform has its own language. The type of post, length of text or lack of text, use of images, slang, hashtags, tagging, protocol for shares and comments, and vernacular vary greatly by platform. Tread lightly, always spending some time observing the habits of other fans and followers before diving in with your own content. We’ll cover some of the best tactics and techniques for select channel in this content distribution module.
What are the 5 essentials tactics for owned media publishing?
How can employee advocacy help me amplify reach, conversions, and revenue?
Employees may be the most overlooked content marketing promotion strategy. Your employees are your ultimate content promoters, especially if they work directly with customers. Getting them to help with social distribution can be challenging, but it is worth the effort to train and educate them in how and when to share, and why it’s important for the brand. Getting your entire team involved in content creation, event planning, and/or performance tracking will give them a feeling of ownership, which in turn leads to even more sharing. Ask employees to contribute ideas and have them help create the content or create it for them.
How do I repurpose content and is it worth the effort?
Creating content from scratch is hard work. That’s why savvy content marketers are avid practitioners of content repurposing. By repurposing your content for multiple channels, platforms and audiences, you will give it new life and expose it to more readers and fans. Learn how to select the best content assets to repurpose, and how to create new assets like infographic, podcast, video, e-book, cheat sheet, SlideShare, webinar and other uses. Learn to “roll up” your best content into an e-book, printed book, or even a MasterClass like we have done here for WriterAccess Academy!
What’s the secret to paid media budgets and getting the ROI you demand?
Amplifying your content marketing campaigns through the paid channels is challenging, to say the least. The secret is to learn which channels your your tribe ( target audience)is most active and engaged with information about your industry or brand. You’ll learn that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Instagram. Testing channels and campaign creatives is also the key to success, and something you need to be doing all-the-time.
What should I be amplifying in the social channels with paid advertising?
Here’s the thing: Nobody wants to be sold to directly these days, especially in the social channels. The challenge for marketing professionals like you is to sort out what is tolerable, and most likely for success with lead generation. One of your leaders AJ Wilcox, one of your trainers, offers data on content assets resistance in the folowing low to high hierarchy: Infographics, White Papers, eBooks, Webinars, and Trials/Demos in the last spot, with the highest resistance or lowest reception.
What are the best software tools for content distribution and amplification?
We've researched all the software tools for content distribution and amplification, but trust me there are many, many more. Get to know these tools to master content distribution and content strategy.
All the content above is just the beginning of the wisdom you’ll learn from WriterAccess Academy. Enroll now for full access to the Content Strategy MasterClass Certification Program including the book, workbook, recordings, workshop webinars, templates, guides, and more.