CONTENT DISTRUBUTION MODULE SUMMARY
Let’s face it. You need to get the words out and the leads and revenue in when it comes to content marketing. But reaching prospects and customers orbiting at high speeds is challenging, to say the least. Learn the 3 essential content distribution channels in this module: Paid, Owned, and Earned. Discover the “Unicorn Marketing” methodology pioneered by Larry Kim and how to find your best content worthy of paid amplification, in a sea of donkey’s. AJ Wilcox and Dennis Yu will step you through the secrets of LinkedIn and FaceBook paid advertising. Get all that and a lot more in this module, led by a big roster of the best content distribution and amplificatrion trainers, speakers, and experts.
ENROLL FOR FULL ACCESS—IT'S FREE!
Who are your instructors?
Byron White
Andy Crestodina
AJ Wilcox
Dennis Yu
Neal Schaffer
Holly Homer
Chris Silver Smith
Elisabeth Willits
Larry Kim
How long will this module take to complete for the certification?
| Read MasterClass Book Chatper 4: Content Distribution | 30 | Minutes | |
| Watch Content Distribution MasterClass Overview | 30 | Minutes | |
| Watch Content Distribution Workshop Webinar | 3 | Hours | |
| Watch Facebook Paid Advertising Workshop | 3 | Hours | |
| Watch LinkedIn Paid Advertising Workshop | 3 | Hours | |
| Watch 6 Bonus Training Videos | 3 | Hours | |
| Review Templates/Samples/Guides | 1 | Hour | |
| Study and Take Content Distribution Quiz | 1 | Hour | |
| TOTAL MODULE HOURS | 15 | Hours | |
| (Watch videos in 2X speed if you're short on time') |
| Read Chapter 4: Content Distribution | 30 | Minutes | |
| Watch MasterClass Overview | 30 | Minutes | |
| Watch Workshop Webinars | 3 | Hours | |
| Watch Facebook Webinar | 3 | Hours | |
| Watch LinkedIn Webinar | 3 | Hours | |
| Watch 6 Bonus Videos | 3 | Hours | |
| Review Templates/Samples/Guides | 1 | Hour | |
| Study and Take Quiz | 1 | Hour | |
| TOTAL HOURS | 15 | Hours | |
| (Watch videos in 2X speed if you're short on time') |
CONTENT DISTRIBUTION MODULE TEASERS AND TAKEAWAYS
What is owned media?
Owned media consists of the content you create and publish on a channel you own. This includes infomational content on your website like your blog, tip and advice centers, FAQ sections, resource centers,and more. The owned media channel also includes email communication, and all the social channels you select and choose to manage.
What is paid media?
Paid media is the simplest to understand of the three channels, consisting of any marketing that you pay for. Traditionally this would include TV adverts, radio spots, and print advertising. But all ths social channels and search engines are now in play, and the ability to target audiences and reach your tribe is simply awesome. While impossible to cover it all, you’ll get the core essentials with a few of the paid channels in this content distribution module.
What is earned media?
Earned media consists of all the content and conversation around your brand or product that have been created by somebody else and published somewhere other than your owned channels. Thought leadership also is lumped into earned media via guest blog posts or articles you or your team members publish on the web or in print, and you’ll learn a few of the essential do’s and do not’s in his module.
What is the best content tone and voice to use with different social channels?
Every social platform has its own language. The type of post, length of text or lack of text, use of images, slang, hashtags, tagging, protocol for shares and comments, and vernacular vary greatly by platform. Tread lightly, always spending some time observing the habits of other fans and followers before diving in with your own content. We’ll cover some of the best tactics and techniques for select channel in this content distribution module.
What are the 5 essentials tactics for owned media publishing?
- #1 Content Quality: The better your content, the more “viral” it will be
- #2 Publishing Frequency: Readers and search engines demand consistency
- #3 Cross Pollination: Link your best content to your best content
- #4 Optimize Links: Practice surround sound with internal linking
- #5 Channels StyleFiex: Change content tone and style for audiences
How can employee advocacy help me amplify reach, conversions, and revenue?
Employees may be the most overlooked content marketing promotion strategy. Your employees are your ultimate content promoters, especially if they work directly with customers. Getting them to help with social distribution can be challenging, but it is worth the effort to train and educate them in how and when to share, and why it’s important for the brand. Getting your entire team involved in content creation, event planning, and/or performance tracking will give them a feeling of ownership, which in turn leads to even more sharing. Ask employees to contribute ideas and have them help create the content or create it for them.
How do I repurpose content and is it worth the effort?
Creating content from scratch is hard work. That’s why savvy content marketers are avid practitioners of content repurposing. By repurposing your content for multiple channels, platforms and audiences, you will give it new life and expose it to more readers and fans. Learn how to select the best content assets to repurpose, and how to create new assets like infographic, podcast, video, e-book, cheat sheet, SlideShare, webinar and other uses. Learn to “roll up” your best content into an e-book, printed book, or even a MasterClass like we have done here for WriterAccess Academy!
What’s the secret to paid media budgets and getting the ROI you demand?
Amplifying your content marketing campaigns through the paid channels is challenging, to say the least. The secret is to learn which channels your your tribe ( target audience)is most active and engaged with information about your industry or brand. You’ll learn that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Instagram. Testing channels and campaign creatives is also the key to success, and something you need to be doing all-the-time.
What should I be amplifying in the social channels with paid advertising?
Here’s the thing: Nobody wants to be sold to directly these days, especially in the social channels. The challenge for marketing professionals like you is to sort out what is tolerable, and most likely for success with lead generation. One of your leaders AJ Wilcox, one of your trainers, offers data on content assets resistance in the folowing low to high hierarchy: Infographics, White Papers, eBooks, Webinars, and Trials/Demos in the last spot, with the highest resistance or lowest reception.
What are the best software tools for content distribution and amplification?
We've researched all the software tools for content distribution and amplification, but trust me there are many, many more. Get to know these tools to master content distribution and content strategy.
Alternative
OutbrainPay-per-click models sometimes don't get a lot of respect, but Outbrain is one of those humongous content discovery platforms that utilizes that particular model in an efficient way. The platform promotes content to viewers but strives to also help those publishing content better get who their audiences are by offering relevant data. When we say humongous, Outbrain is literally humongous. The platform serves up 190 billion personalized content recommendations monthly and has a reach to 561 visitors from around the planet.
TaboolaGoing big means finding the largest platforms for content recommendation, and Taboola is most definitely that. Taboola helps publishers monetize their content with an administration console app that is totally user-friendly. As many as 1.4 billion users visit Taboola on a regular basis to find interesting things, so placing content on the site is a surefire way to get a brand noticed. These kinds of platforms are known by the public to help them find relevant content, but for publishers, Taboola is a valuable marketing tool that could easily take a no-name company to a prime consumer target.
ZemantaEnterprise platforms for content marketing are out there, but finding the best is like plucking a needle from a haystack. Zemanta is hands-down one of the best in the bunch. They offer things like unified campaign tracking, integrations with data platforms, and helpful decision-making support for content campaigns. The Zemanta One platform helps agents nab the best of content from different places when they need to, but supports the creation of unique content just the same.
AdRollReported to have driven $7 billion in revenue for at least 37,000 customers, AdRoll is a growth platform that focuses on helping businesses beef up their revenue. Once users set up their account, they can generate campaigns that run across both mobile and desktop devices. One of the biggest reasons people use AdRoll is for their retargeting tool, which is an excellent way to retarget ad campaigns, so they generate more interest. However, the platform boasts a wealth of other tools for things like tracking site activity and conversions.
SlideShareA hosting service created by LinkedIn, SlideShare is a professional hosting service for different types of content and is used by numerous types of business owners. Infographics, videos, articles, and even presentations can be uploaded so it can be viewed on the site. Uploaders can enable viewers to download or clip their content to save to their own devices, which is a helpful feature for distributing free content meant to garner web traffic.
TerminusTargeting the right accounts with your content is critical in marketing, especially with B2B because interested parties can be so selective. Terminus is an account-based marketing platform that makes it easy to create and oversee account lineups. One unique aspect of Terminus is they offer individualized services to the platform is perfectly aligned with your end goals as a marketer. You get help with things like designing effective ad campaigns, utilizing ABM reporting templates, and more.
Email
Constant ContactAn attractive user interface, a wealth of email templates available, and a highly intuitive editing setup, Constant Contact is one of the most well-known email marketing solutions out there. For about $20 a month, users get access to a range of different features to build up their email marketing efforts. For those who are iffy about paying for the service, Constant Contact provides a generous 60-day free trial that allows curious users to have access to the majority of the platform's features. The regular email plan supports up to 500 contacts, which works out well for a lot of small businesses.
MyEmmaEven email marketing should be a personalized thing if you want the best response rates. Relevance and timeliness are key factors as well. MyEmma is a new breed of email marketing software because it implements the modern idea of marketing in a personalized way. In addition, MyEmma provides customizable package solutions, so marketers can build a service plan that fits their needs. MyEmma doesn't just offer email marketing solutions, they can also help with things like email analytics and landing page creations as well.
InstantDataPowered by TowerData, InstantData is a platform that is designed to help you clean up your email list so you know what you are sending out is getting to the right people and not just lost by the wayside. Email Validation helps remove 95 percent of bad emails, Email Intelligence is used to match demographic data for improved targeting, and Contact Append allows you to add email addresses to postal addresses or vice versa. The end goal is always to achieve more conversions with email efforts, and InstaData is one platform that can help make that happen.
Campaign MonitorSupposedly trusted by more than 250,000 business across the globe, Campaign Monitor is an email marketing platform that allows you to build eye-catching emails from the ground up, track conversions from those sent emails and more. The platform boasts a wealth of tools, such as hyper-targeted segments to truly personalize the messages that are being sent to customer inboxes. Campaign Monitor pretty much provides everything necessary to run a successful email marketing campaign that looks nothing short of professional even if you have little-to-no email marketing experience. You can try the services for free, go with a basic plan with all the core features for just $9 a month, or go with unlimited or premium platform use for a little more.
OpenSenseOpenSense is an email signature marketing platform that encourages brand consistency across all email marketing efforts. The more consistent your brand appears in marketing emails, the more you can maximize response and conversion rates. OpenSense is a logical solution because it allows you to pull in activity from other systems in use, such as Marketo and HubSpot. It's also easy to create tailored signatures for emails coming from different departments within one company. Plus, OpenSense makes trackability a seamless effort.
TowerDataTowerData is an email intelligence software that marketers can use to get to know their customers and power better email personalization. The platform allows users to integrate more than 100 different fields into an email list, such as purchase intent data or lifestyle, so when creating and sending emails, they can get to the people who would be most interested in seeing them. TowerData also claims they can help grow an email list by 20 to 45 percent. Take the free email append test before signing up for services to see where your email list could grow.
GlockAppsThere are a lot of things within an email that can cause it to be rerouted to the trash or spam folder instead of going to the inbox. GlockApps is like a spam testing tool that will scan your email messages for issues that could be preventing them from making it where they should be. A quick scan of a typical email will yield you a spam score and point you to things that could be causing problems, whether it is a funky headline, a poorly placed graphic, or something else. The platform is designed to be super user-friendly and straightforward, and the pricing is fair for the service.
Zero BounceYou can't really go wrong with a 98 percent accuracy guarantee, which is what Zero Bounce offers users who use their tools to scan for email issues. You go through a lot to draft and target emails, so when they get filtered out, it is a waste of time and valuable resources. Zero Bounce uses AI technology and scoring to scan emails and figure out why they are falling short. Plus, the platform offers other valuable email marketing tools, such as an email delivery guide and email list verification.
Conversational
DriftConnecting sales teams to prospective customers is a sly way to build brand awareness, foster trust, and garner sales. Companies like Drift, a conversational marketing platform, help this magic happen. At least 150,000 businesses have used Drift to get conversations rolling that turn into conversions. Add Drift to your website and even basic interactions via chatbots and leadbots helps get visitors where they need to be, feel appreciated, and view the website in a positive light.
MobileMonkeyMessenger bots are the marketing and optimization wave of the future. If you don't yet have one on your website or connected to Facebook Messenger, you're falling way behind, but Mobile Monkey is here to help. The Mobile Monkey Facebook Messenger marketing automation bot is easy to integrate and customize to fit the theme of the business. It acts as a virtual assistant to visitors but also encourages conversations that can lead to drastic upticks in conversion rates. Mobile Monkey claims they have helped generate billions of leads, which is pretty darn impressive from any standpoint. Plus, the prices are fairly straightforward and inexpensive considering the advantages.
CustomerSpecAn incredibly easy-to-use texting kit is going to revolutionize how you communicate with customers on their mobile devices. Even though the majority of conversation for marketing purposes now happens via email and messaging apps, texting still stands as a highly effective marketing tool. Customer Spec gives you a full repertoire of texting tools to use to build an effective text marketing campaign that can generate a lot more leads and conversions for your business. Create custom surveys, review invitations, and two-way texts to stay connected, or use the platform's ability to support MMS images to send quick visual reminders about your business.
Leonard for LinkedInLinkedIn is a unique social platform, so an integrated messaging bot should be just as unique. Leonard for LinkedIn is an autopilot AI tool that can be used for marketing your business on the LinkedIn platform. You can download and install Leonard for free to give him a try, but if you want the premium features, which are pretty impressive, you will have to pay to have Leonard on your business's LinkedIn profile. Leonard can be personalized with your own messages and responses, so customers really feel they are connecting to the brand.
Video
VidyardCustomized video is the real deal in modern marketing, but video creation, development, and advertising are not as easy as some make it out to be. You need a good support platform to help with things like recording screencasts, customizing a video player, and even recording yourself to make things look legitimate and authentic. Vidyard is the place to make all that happen. Flexible pricing, numerous tools available, and a full list of possible integrations for your videos—Vidyard really can offer a lot.
BrightcoveThese days, everything is in the cloud, and video hosting platforms have managed to make their way too. BrightCove is one of the leading cloud-based video hosting platforms out there with a lot of perks to mention. The platform is set up as an all-in-one video hosting solution, which means you get the ability to do things like server-side ad insertion and analytics all in one place. BrightCove also offers live streaming support, which is excellent for certain business models and a little harder to find hosted in the cloud.
WistiaSometimes, all you need is a straightforward video hosting platform, and Wistia fits the bill. Create a free account to get started, and take a look around at all of the features available to help you craft a full customer experience around your videos. Not only does Wistia help with actual video creation, but it is also set up to help with things like providing detailed analytics on video performances and creating customizable web players. Plus, Wistia has simple pricing terms to cater to multiple usage levels, so you don't end up paying for features you don't need. The company has been nominated for a Webby Award, which says a lot about just how many people love the platform.
TubeBuddySites like YouTube make it easy to build success on your website or just build a successful career out of videos, but just slapping up vids and hoping they get somewhere is not how success is found. The millions of videos on YouTube means it's easy for you to get lost in a sea of chatter. TubeBuddy is a video optimization toolkit that operates as a browser extension to add new functions right to the YouTube website. Do bulk updates on posted videos, create custom thumbnails, and get details on competitors all from one extension. Of the many tools to help YouTubers, TubeBuddy is in a class all its own.
GoToStageGoToStage allows users to nab free on-demand webinars that are hosted on the website. The webinars available on the site cover a wealth of pertinent business, technology, education, and software topics, so finding something that could apply to your industry is fairly simple. On the flipside, if you can get your webinar published on GoToStage, you have the potential to attract A LOT of interest to your business, especially if you manage to cover a topic that is high interest and will rank at the top of the lists.
Webinars
GoToWebinarSaid to power millions of webinars annually, GoToWebinar is one of the most trusted names in hosted webinar platforms on the internet. With more than 600 mostly-positive reviews on Capterra, GoToWebinar has made quite the name for itself because it offers reliable technology that is completely user-friendly in its design. Whether you are drafting a basic marketing webinar to incorporate into your website or something else, GoToWebinar has the tools it takes to create engaging footage.
ReadyTalkDelivering live video events is olne way that some companies generate a buzz around their product or service, but to pull this off, you have to have a good webinar hosting platform. ReadyTalk is trusted by the likes of HomeAdvisor and Square, which says a lot about their reliability. Their GlobalMeet Webinar platform allows live streaming to maximize communications and engagements with an audience, but other tools are available for hosting webcasts and meetings as well.
WebinarJamSpecifically created to support live webinars, EverWebinar is your all-in-one platform for creating and casting live events. Not only is the platform itself simple to use, it also allows you to streamline the registration process, set up reminder emails, and monetize the event. Building evergreen promotions around the event allows for rallying efforts to stay pertinent over a longer period so garnering interest is easy.
BrightTalkProviding webinar and video solutions to different business industries, BrightTalk is a key player to get to know in the world of webinars. The platform hosts various channels for hosting webinars, but they are also a major help with things like webinar and video marketing. Their webinars are some of the most referenced on the internet, and more than 30,000 professionals attend BrightTalk summits to learn more about webinar marketing.
Social Channels
FacebookOne of the true OGs in social media, Facebook has been around since way back in 2004, and marketers have much to say about the platform and how to work it to the advantage of any particular business model. Facebook can be used for everything from local marketing to gathering rich data about prospective customers. Boasting more than two-billion active users, everyone has a plan for Facebook in their marketing plan. Plus, Facebook Business grants a true platform to build a social reputation. Create something shareworthy and one link could go viral, yielding thousands of views and garnering a ton of interest in your product or service.
InstagramInstagram is a younger social platform, but that doesn't make it any less relevant or effective as far as marketing goes. Referred to as the home for visual storytelling, the platform has quickly gained notoriety and saw 800 million users by the year 2017. Instagram was so popular from the get-go that Facebook founder Mark Zuckerberg took interest and bought it in 2012. As much as 80 percent of Insta users follow a business on the network, so engagement is high, making it ideal for brand establishment and recognition.
LinkedInAll social networks are not the same. LinkedIn is arguably the most comprehensive professional network available. There are ample opportunities to connect with other professionals in your industry. LinkedIn features job boards, offers plenty of tools for small business owners and entrepreneurs to promote their products and services, and gives leading experts a platform to publish informative pieces. Whether you're keeping your pulse on the job market in your industry or using the platform as a way to connect with thought leaders, you should take the time to cultivate your profile on this platform.
PinterestPinterest offers a great platform for those who market products that photograph well. The audience here is well-known for things like pinning their favorite crafts or sharing recipes and photos. What you might not know is that 50% of users indicate that they've made a purchase after seeing a promoted pin. Like any other platform, Pinterest has evolved and changed over the years. It's important to update yourself on using this platform if you plan to add it to your marketing mix. Tagging your photos correctly and including your other urls make this a worthwhile use of your social media time if your target audience is here and you pin on a regular basis.
SnapchatSnapchat is quickly becoming one of the more popular mobile apps and social media platforms and older adults are starting to take note. What was once the secret of teens and their slightly older counterparts — Snapchat stories are temporary. These are basically photos that the user can add text to and the snap disappears. This might sound counterproductive to marketers because the stories won't be shareable or stick around forever. But you can reach a lot of people in your target audience with this app and if offers a lot of fun filters and tools to make your stories more fun.
TumblrAt its beginning, back around 2007, Tumblr was called a micro-blogging site. Today, it's a bit of everything. There is no right or wrong way to use Tumblr and the user base keeps growing by the year. You'll find people who share audio files, videos, long blog posts, short blog posts, mixed media, and more. For marketers, there are a number of different ways to promote businesses on Tumblr. Reminiscent of MySpace and other blogging communities, Tumblr lets users customize their own site with themes, and even their own html. You can use your own site and posts as a promotional tool. You can also advertise on Tumblr and follow the trending topics to help get inspiration for your own content.
TwitterTwitter is still one of the highest ranking social networks online, but it's taken a bit of a beating lately. New users were down and there's been a crackdown on bot accounts. There's been a lot of news over the spread of misinformation on Twitter (though it's also been spread pretty widely on other sites). Does all that mean that you should forego Twitter completely? Not necessarily. There are still a lot of users who are on Twitter regularly. For businesses, it helps to keep a presence on Twitter because customers like to be able to tweet and get answers from brands they trust. Personal engagement on this platform is a great tool.
YouTubeAs the rise of video content grows, YouTube has only gained in popularity. According to some sources, nearly 80% of web traffic will be claimed by video this year and YouTube's search engine is second only to Google. For your business, YouTube makes a lot of sense in terms of reach and conversion. Whether you're using YouTube as a platform to network with your audience, to add to your online authority, or as a place to provide quality content to your audience, YouTube is a site that is worth the time it takes to build and maintain a following.
Press
Cision PR NewswirePR Newswire is one of the oldest public relations companies, founded in 1954. Currently owned by Cision and using Cision Cloud Technology, members can have their news releases distributed on multiple channels with targeted and measurable results. The editorial team targets keywords to make the news releases easily findable by the right audience and clients can further influence their reach by providing industry-specific and geographic information pertinent to the event.
PRWebPRWeb is another Cision division. This area specializes in applying a digital megaphone to your latest news story, making sure that the Press Release for your latest offering hits all the major channels where your audience and shareholders reside. PRWeb helps you to develop the story in an engaging way, shares the story on the channels that matter most for your reach, and measures the results so that you can see the ROI in the process.
CisionCision Cloud Communications encompasses all the tools you need to make a resounding impact on your target audience. This full-service approach helps you craft your message, understand the reporting, and gain valuable insights about your prospects, customers, and all aspects of your brand. You'll be able to amplify your message, connect with the right influencers, and rocket your brand recognition with each new accomplishment for your business.
Email Plus
ConvertKitConvertKit offers software to get your email marketing campaigns off the ground. This is a great software solution for bloggers or small business owners who have small lists and are concentrating on growth. If you don't want to get bogged down in all the different facets and features of the more complex CRM solutions, ConvertKit offers one thing really well — a simplified software solution that lets you master the art of great email marketing campaigns.
MailChimpMailChimp is one of the most well-known email marketing campaign software solutions. While MailChimp is ideal for a small business or website just starting to build their list, it's got all of the tools to help you once you've outgrown that stage. That's what MailChimp strives for — to help companies grow their lists and profits. MailChimp makes it easy for users to stay connected with a mobile app, so they can check their analytics on the go.
Sharing
ShareaholicShareaholic is a plugin for your website that gives you a lot of tools to help grow your audience and amplify your content. Some features include share buttons so that your well-received content can be shared across social media channels, tools to market your content, and analytics to see if your efforts are paying off. Pricing on this plugin varies, but their beginner package starts at the ideal price of free. This plugin was created for WordPress websites and it will get you started until you need something a little more advanced.
SharethisThis plugin has been around for quite a while and one thing that's very attractive is the fact that it's free. ShareThis offers the basic share button feature to let your audience share your content on their favorite social media profiles, which of course helps your content get more views. It's also very easy to install. It's customizable and doesn't impede your site loading speed. It's also optimized to fit any screen.
AddThisAddThis has all the same share button love as ShareThis and Shareaholic but with the added oomph that it's the first sharing plugin on AMP. That's a pretty big deal if you're interested in optimizing your website for mobile, which everyone should be on top of by now if they want to rank well on Google or please their plethora of visitors who page in via their phones and devices. AddThis is also free and it's compatible with most CMS apps.
Social
SprinklrThis platform offers larger companies and enterprise level businesses the capacity to handle the many moving parts of their social media strategy. Sprinklr isn't for small businesses, it's created with large enterprises in mind. Though a growing company can certainly grow into that role. They offer a social media management system, connecting all of the players in their marketing and social media outreach team and piecing together all of the campaigns in one handy to access platform. The continuity of this system lets large businesses stay on the right page, with the ability to focus on individual campaigns and networks or the whole picture of their entire engagement strategy.
HootsuiteWhere Sprinklr is the social media management system for larger enterprises, Hootsuite is the OG of social media management and their market is largely small to medium-sized businesses. This platform has been around since social media started making positive traction in the marketing space and it's evolved with the times. There are a few other solutions in this space but Hootsuite still offers great integrations, analytics to keep you on top of your channels, and the ability to quickly identify influencers in your space. The interface is also clean and easy to use.
TweetDeckTweetDeck is another social media management system and the interface is similar to Hootsuite. However, you can't integrate other social media platforms to your TweetDeck — it only works for Twitter. This can be an option if you need to update multiple Twitter profiles and keep track of their individual analytics. If, for instance, one of the services you offered clients was guest posting on Twitter, you could easily cut time to manage multiple accounts with TweetDeck.
BufferBuffer is a newer social media management tool that allows you to easily view all of your social media campaigns in one, handy location. Team members can be given access to different areas of the management tool. For instance, some members may be granted access to post while others may need approval before posts go live. You can schedule your future posts so that you're always timely and don't wind up with a cluster of activity at once. Buffer has a clean desktop and offers easy to understand reporting and analytics features to keep all of your social media outreach campaigns organized and transparent.
BambuBambu is the first of its kind employee advocacy social media platform. This application allows companies to utilize their best marketing tool — their employees. When employees are your advocate, they amplify your brand and message with a higher degree of loyalty and trust than the company profile could ever achieve. Bambu allows you to curate and share content with employees that they can then pass on to their own social networks. Marketers can ensure employees are armed with the right messages about your brand to share with their networks.
Sprout SocialSprout Social is an expensive social media management solution but it's well worth the investment. This solution brings social media professionals the best analytics and tools to find influencers fast. The interface is easy to navigate and all of the tools available through this management solution help to wrangle the ever-growing list of social media tasks and analytics. You can plan clear social media strategies and benchmark progress across multiple channels.
All the content above is just the beginning of the wisdom you’ll learn from WriterAccess Academy. Enroll now for full access to the Content Strategy MasterClass Certification Program including the book, workbook, recordings, workshop webinars, templates, guides, and more.